My faith in my ability to figure things out makes taking on a novel project more exciting than terrifying. Producing a physical space, an efficient E-Commerce Studio, employed live event production skills with a different angle and timeline. Here, there was an extreme focus on work-flow and operations as the studio's longevity was greater than a live event that gets striked in a day.

I'm delighted to have picked up a niche set of knowledge in Photography equipment and tons of variations of tape. Closely managing the budget was one of my top priorities and learning how to pivot with new equipment additions was the associated challenge I conquered.

Pictured is a guerrilla marketing street shoot we executed on the NYC sidewalks and in the subways to capture the essence of the NY-based brand.